FORTUNE — Unlike Google (GOOG), Baidu, China’s largest search engine, cooperates with the government’s policy of censorship. The western press commonly asks the company’s CEO, Robin Li, how he justifies such a decision. Li’s responses are generally quite deferential to the government. An unfavorable onlooker might even consider some of his rhetoric to veer precariously close to pandering. Take, for instance, Li’s dictum on big tech in China: “…walking the path of socialism with Chinese characteristics is the well-spring of strength that will allow the Chinese Internet to continue its healthy and rapid development.”
So it came as quite a surprise when CCTV, one of the government’s many state-run media organizations, aired a damning 26-minute documentary on Li’s company last month. Millions of Chinese viewers watched footage of a Baidu (BIDU) employee helping a man posing as the owner of what he admitted to be a sham healthcare company buy a fraudulent advertisement for a phony weight-loss pill. For weeks, the media speculated on the rationale behind the attack, which struck many as particularly harsh. Was the government getting uncomfortable with Baidu’s monopoly on the search market? (It controls about 80% of the market.) Or was CCTV acting out of commercial opportunism, since the broadcaster is also developing a search engine of its own? Did someone at CCTV have a personal vendetta against a higher-up at Baidu? (Read full article here.)


